I started with a mop and a prayer.
In 2015 I was overworked, overcaffeinated, and hadn't had a real day off in months. I was doing everything myself — cleaning accounts, chasing clients, hoping the phone would ring.
I made every mistake in the book. I underbid jobs. I wrote vague contracts. I depended too much on one employee. I lost an $8,000 a month account with one careless sentence.
"The biggest change didn't come from landing a new client. It had to come from within. I stopped thinking in dollars and hours and started thinking in systems and frameworks."
Today my operations manager runs the day to day. I coach my kids' teams. I've traveled the world. This business serves my life — not the other way around.
7 Figures
Built a cleaning business generating over 7 figures since 2015 — starting with nothing but a stack of cheap flyers
CALIST System
A 6-step client acquisition framework built from real walkthroughs and real losses
The Dimmer Framework
A content-to-conversion system that keeps new clients coming in without chasing anyone